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Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations

Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations
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Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations Features

ISBN13: 9780071472890
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Additional Say It with Presentations, Second Edition, Revised & Expanded: How to Design and Deliver Successful Business Presentations Information

For over 45 years, McKinsey & Company's Gene Zelazny has been showing McKinsey consultants and professionals around the world how to use the “Audience Bill of Rights” to focus clearly on the needs of the audience.

Comprehensive and completely up to date, the new edition of Say It With Presentations features a wealth

Say It With Presentations features a wealth of practical information on:

  • Selecting the best medium_traditional standup presentation, discussion meeting, video conference, or virtual presentation
  • Designing your presentation_knowing what to leave out
  • Determining your message_how to make it clear, direct, and appropriate for the intended audience
  • Writing the presentation_crafting the most attractive and convincing presentation
  • Projecting confidence, conviction, and enthusiasm_to hold audience attention and generate interest in your ideas
  • Rehearsing the presentation_to search out imperfections and make the event as compelling as possible
  • Setting up facilities and equipment_to ensure that everything is working smoothly and geared for a first-rate presentation
  • Applying your delivery skills_putting together all the skills-building information, methods, tips, and pointers that business professionals need to win over clients and reap greater financial rewards.


    Zelazny brings together his years of valuable communication experience to show managers_even those with little or no presentation experience_how to prepare winning presentations using his proven methodology and the full range of PowerPoint techniques.

    Written in a clear, highly engaging style, this essential business tool covers everything from defining the situation…to developing the right mix of visual aids to interest your audience without overpowering them.

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